How do you build new awareness and value of a resource that we all grow up knowing about?

Since its founding in 1895, The New York Public Library has been a source of inspiration for all. With 92 locations across the Bronx, Manhattan, and Staten Island, NYPL is an essential resource for communities across New York City and for users from around the world. Libraries have an incredible amount of resources (including our research). How can membership be revitalized for changing lifestyles in the modern digital age? Recently budget cuts to Libraries across New York have shaken the communities that depend on these resources. We all grow up thinking of these essential resources as evergreen, but there are threats to their longevity. Governmental agencies can claim to relocate their already tight funding without consistent use. Raising awareness of the range of resources, benefits to the community, and how easy it is to access is the core of this service design project. I worked in an agile sprint process over six weeks.